Google Chrome… I use OS X, so I can’t say much for it, but there are a bunch of people out there who can, and the following entry is a really compelling explanation for how this fits with Google’s overall strategy. I tend to agree with this.

RTFA: http://www.25hoursaday.com/weblog/2008/09/15/TheSi…

even with having a seat at the table in defining HTML 5 and being a significant sponsor of the second most popular Web browser, Google still did not have a direct way to push the evolution of the Web directly to users. They were still dependent on the pace of innovation of incumbent browser vendors or figuring out how to distribute a browser plug-in by convincing companies like MySpace to take a dependency on it. This was clearly an uphill battle. Thus creating their own Web browser was inevitable.

So why is this significant? It isn’t because “Google Chrome is going to replace Windows” or some other such silliness. As it stands now, Google Chrome is a Windows based application whose most interesting features exist in other browsers. A Web browser cannot replace an operating system any more than an automobile can replace an Interstate highway. The significant end user innovation in Google Chrome is that it is bundled with Google Gears. This means that Google Chrome has a mechanism for delivering richer experiences to end users out of the box. Google can now use this as a carrot and a stick approach to convincing browser vendors to do what it wants. Google can make its sites work better together with Chrome + Gears (e.g. YouTube Uploader using Gears) which could lead to lost browser market share for competing browser vendors if this becomes a widespread practice among Google’s offerings. Even if Google never does this, the implied threat is now out there.

Chrome will likely force Google’s competitors to up their game with regards to adopting newer Web standards and features just to stay competitive. This is similar to what Google did with online mapping and Web mail, and what the Opera browser has been doing by pioneering features like “pr0n mode” and tabbed browsing. So even if Google loses because Chrome doesn’t get massively popular, Google still wins because the user experience for browsing the Web has been improved.